WhatsApp Has 900 Million Users: Plan to Monetize?

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The mobile messaging app WhatsApp hit 900 million active users this month. Owned by Facebook, the messaging service allows cross-platform texting, usually among groups, without charging SMS fees, so anyone with any kind of phone can talk together in one seamless chat. It is the most popular messaging app right now, second only to Facebook’s own messaging app (700 million users). What the company doesn’t have, though, is a business model. In the past users have paid a $1 yearly subscription fee.


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