The ROI of User Experience with Dr. Susan Weinschenk

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ROI of User Experience. http://www.humanfactors.com/project/index.asp

About this video:

In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI).

Transcript:

User experience is the science and art of designing a product like a website or a software application so that it’s easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.

There’s a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience?

So let’s talk about the return on investment, or ROI, of doing user experience work.

IEEE is a professional organization that puts out reports and does research for programmers, developers, and engineers, and they put out an article called “Why Software Fails”.

Here’s some interesting data from that article.

They estimate that the amount of money that is spent worldwide in information technology is estimated at one trillion dollars a year. The percent of projects that are abandoned because they are hopelessly inadequate is up to 15 percent of all projects.

The percent of revenue that goes to the IT group is five percent of a company’s total revenue and up to ten percent if it’s a financial or telecommunications company.

The amount of time that programmers spend on rework that is actually avoidable is 50 percent of their time.

The cost of fixing an error after development is 100 times that of fixing an error before development of the project is completed.

Of the top 12 reasons that projects fail, three of the top 12 are directly related to what we would call user experience or user-centered design work, and those three are badly defined requirements; poor communication among customers, developers, and users; and stakeholder politics.

So the kind of work that, that user experience professionals give, stakeholder interviews, user research, user testing, user centered design.

These are all things that can fix at least three of those 12 reasons why software fails.

You actually can calculate the savings or additional revenue or benefit that you get from approving your user experience in the product.

Comments

Suvita Charanwong says:

This video is still very relevant today, thank you!

Dean Peters says:

Hidden about 1/2 the way in this video, is why agile Product Managers are
crucial to realizing the ‘ROI of User Experience.’

http://buff.ly/1xCEL6x #UX #UI #agile #productManagement 

Telx Web - Website Design & SEO Company Miami says:

Today I want to share with you this quick video to show the ROI of user
experience! please let me know your comments!

Adcade says:

Check out this awesome video about the ROI of User Experience 

SAJU COM says:

HOW DO U DRAW IN SUCH A BEAUTIFUL WAY?

Shay Ben-Barak says:

The ROI of User Experience with Dr. Susan Weinschenk

Tarik Zaimović says:

Zasto je UX neophodan!

M. Philips says:

Awesome angle and explanation of the ROI on UX Design. I often struggle
defining the increase in engagement & revenue (the ROI) as a result of
exceptional UX, or just eliminating bad, time-consuming, frustrating UX,
and hence preventing loss/ increasing efficiency.

Jason Clarke says:

Check out this awesome video about the ROI of User Experience 

Adcade says:

Check out this awesome video about the ROI of User Experience

Luis Calderon says:

El ROI en la experiencia de usuario (está en inglés pero se entiende muy
bien al ser una animación)

Un saludo a todos

Gabriel Sen says:

an old classic…
#ux #roi 

Mike Taylor says:

Save money, design for the user.

User Experience says:

an old classic…
#ux #roi 

Clarissa Vianna says:
Dean Birkett says:

The ROI of UX

New Media Consultants says:

Before you do any work on your website watch this so you understand why
it’s important to get it right.

Steffen Stulz says:

Check out this awesome video about the ROI of User Experience 

Ivan Juras says:

A great video, even though it’s 3 and a half years old by now. Shows you
how important UX is, and how, in reality, it’s almost impossible to measure
the vastness of ROI that you get from proper UX implementation.

#userexperiencedesign #ux 

Luca Palomba says:

Interesting (not mine) video about ROI in UX

Bridget Feickert says:

The ROI of User Experience with Dr. Susan Weinschenk

nimit mangal says:

An Eye Opener for those who undermines the use of UX

Carlos Antón BEEVA says:

Interesante video

Phil Donaldson says:

Something to share with your developer friends. :-)

Istvan Vincze says:

*The ROI of User Experience*

*”User experience is the science and art of **designing** a product like a
website or a software application so that […] it fits the **expectation**
that the user has for it, and […] meets **business goals**.”*

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