Streaming Services Should Be a Part of Pay TV

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The rapid growth of streaming services like Netflix, Hulu and Amazon has created a two-tier system of content. It’s also created a two-tier system in our living rooms, where traditional cable and broadcast channels are accessed via a set-top box while streaming channels are accessed via a Roku box. That’s unfortunate, because integrating the two competing systems into a single interface may be exactly what the industry needs to survive. Creating an elegant interface that combines streaming services and pay-TV services, so that Netflix and NBC both live on the same grid, would go a long way towards improving TV’s user experience. It would also benefit all parties, from networks and MVPDs to streaming services. But most of all, it would benefit the consumer.



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