Fender’s ModShop Lets You Design A Custom Guitar

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Fender is launching Mod Shop, an online platform that lets you customize a guitar. The Mod Shop is like a Nike iD store for customizing guitars instead of shoes. Users choose from the companies most popular models—the Stratocaster and Telecaster guitars and the Jazz and Precision basses—and customize the color, fingerboard, pickups, tuners, bridges, and hardware color. Anything you build will cost $1,650 to $1,800.
Fender CEO Andy Mooney says Mod Shop differs from most mass customization platforms by encouraging users to visit their local shop and work on their mods with a dealer.


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